In this day-in-age, it seems as though the influencer’s word reigns supreme over anything else.

An endorsement from someone you feel like you know personally due to their Instagram presence can make anyone click a button faster than Jeff Bezos going to outer space.

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While it may seem as though the people in our feeds know best, word of mouth has served as the ultimate influencer since the dawn of time. I did a little sifting through Amazon the other day to see what hidden gems you need to know that aren’t on your FYP. They’re not trendy, they sure don’t have Millennial Pink or Gen Z Yellow screaming across their packaging, and are somewhat, refreshingly basic.

Do you already feel joy at the thought of discovering mundane but useful and highly effective beauty products? Here are the best beauty products with thousands of reviews that you’ve never heard of.

Onyx Hard As Hoof Nail Strengthening Cream with Coconut Scent, $27

2022 is the year of the nails, whether it’s the rise of press-ons or nail art being pushed further than ever before. While you experiment with the coming trends, nail care should also be a priority. Onyx Professional’s Hard as Hoof Nail Strengthening Cream yields over 50,000 reviews, many of which being 5-star while boasting impressive before and after pics.

HEETA Scalp Care Hair Shampoo Brush, $8

With over 100,000 reviews and an average of over 4.5 stars, HEETA’s Scalp Care Hair Shampoo Brush is not only the best tool for the ultimate shampooing experience, it can also serve as a massager, stimulating your hair follicles for growth and getting rid of any oil buildup. Plus, it comes in a plethora of colors, so it’ll fit right in with your color coded products.

O’Keeffe’s for Healthy Feet Foot Cream, $15

Listen. Foot care is just as important as hand care, and the best way to prepare for sandal season is to get ahead on having soft, supple, perfectly manicured feet. O’Keeffe’s has over 80 years of experience as a skincare pioneer, so take a page out of their book and stick to the basics with their Healthy Feet Foot Cream.

Vanicream Moisturizing Skin Cream, $14

The weather outside is frightful, and those over-moisturizing induced pimples are most definitely frightful. If you live somewhere with bracing winds and sub-freezing temperatures, meet your new best friend, Vanicream Moisturizing Skin Cream. For issues ranging from eczema to dry patches, you can use this from head to toe, and trust that you’ll wake up glowing, without any new unwanted guests.

Permotary 30 Pairs 24K Gold Gel Collagen Eye Pads, $15

We’ve all seen the selfies of influencers with under eye patches in the glam chair, or have even been told to pack them for airplane puffiness by travel guides, and these Permotary 24K Gold Gel Collagen Eye Pads are the perfect starter pack for you to try it out. Fasten your seatbelts, and get ready to take off into a world without dark circles.


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