Now that The Ordinary is canceled, here’s 10 dupes to buy instead.

Welp, The Ordinary had a good run.

When the Canadian brand DECIEM launched in 2016, it offered solid products at unbeatable prices that forced the entire industry to take notice. Good products at even better prices? Sounded too good to be true.

Because the catch – a big catch – would be its unruly founder, Brandon Truaxe, a megalomaniac of sorts who was as unstable as he was emotionally charged. We’ve already written about how problematic he is here but you can definitely read from his own mouth how bananas things really are in a Racked interview here.

SEE ALSO: Is The Ordinary the Donald Trump of beauty?

To be clear, there’s nothing ordinary about a beauty brand going off the rails by bullying rivals or offending their customer base. And certainly there’s no excuse for having zero remorse or regard for actively hurting people. What’s unbelievable are that there are still many consumers who still defend Brandon, saying his candor on Instagram is nothing short of refreshing.

But that needs to stop now.

As a beauty community, we cannot continue supporting businesses that thrive off of negativity. We need to be socially responsible, smart consumers. Of course, none of us are perfect. I, myself, as a beauty editor, totally fall short. But we still must try really hard. Because there’s zero acceptable reasons to continue encouraging a megalomaniac whose pettiness, offensiveness, and maliciousness continues to fester. It’s dangerous. Look at Donald Trump.

I realize how many of you love The Ordinary because of its prices. But I’ve scoured far and wide to find products that are just as good – or better! – for prices that are similar. Some are a little higher, I realize, while others actually beat The Ordinary prices. Either way, I hope we can start supporting Indie brands to bigger brands who are acknowledging their customers who are shelling their hard earned money for a bit of luxury. Here are 10 dupes to The Ordinary’s top products:

Replace: The Ordinary Vitamin C, $6.80 

Get: Derma-E Vitamin C Concentrated Serum, $15.99

The Ordinary’s silicone-based vitamin C was used for stabilization. Trade that in for a gentle formula that comes in a serum form from this brand, Derma-E. It’ll last you a long time as well, at 2 fluid ounces.

Replace: The Ordinary “Buffet,” $14.80

Get: Dear, Klairs $30

Everyone’s talking about peptides for good reason. The Ordinary’s “Buffet” offered them for an insane price. But objectively, I love Dear, Klairs, the K-beauty brand much better. Its midnight blue formula comes from guaiazulene a dark blue crystalline hydrocarbon. Made with EGF and bFGF, it’s potent in its anti-aging properties. Totally worth every cent.

Replace: The Ordinary Niacinamide 10%, $5.90

Get: Babyface Niacinamide Serum, $12.90

Niacinamides are on the tip of everyone’s tongue as of late. And for good reason. The wonder ingredient is a “do it all” product, known for shrinking pores, helping uneven skin tone, fine lines as well as treating acne. This one from Babyface was just a few more dollars and is creamy and beautiful on your skin.

Replace: The Ordinary Rosehip Oil, $9.80

Get: Olivia Care 100% rosehip oil, $8

Rosehip oil is a natural ingredient for fighting against signs of aging. Try this cold-pressed one from Olivia Care, which is 100% pure.

Replace: The Ordinary Marula Oil $9.90

Get: Swanson Marula Oil, $9

Marula oil is from the fruit of a marula tree, found in Africa. It is super moisturizing but won’t dare clog your pores. Try this cheaper oil from Swanson.

Replace: The Ordinary 30% AHA peel, $7.20

Get: Youthful Glow 30% AHA glycolic peel, $13.50

I have to admit, the 30% AHA in The Ordinary was very potent. It leaves your skin stinging because it’s doing its work at sloughing dead skin cells. Try this one from Youthful Glow that’s just as potent. At 30%, it’s not for beauty novices. Bonus: it comes with a cute fan brush for application.

Replace: The Ordinary, Lactic Acid 10%, $6.79

Get: Silk Naturals, Lactic Acid, $8.95

This lactic acid from Silk Naturals became a cult product thanks to the Internet. At its price point and size, the toner is a perfect replacement for The Ordinary’s serum.

Replace: The Ordinary Glycolic Acid, 7%, $8.70

Get: La Roche Posay Effaclear Clarifying Solution, $14.99

La Roche-Posay became a go-to French drug store brand for good reason. It’s relatively inexpensive, great for sensitive skin and is no-fuss. Try this Effaclear clarifying solution with glycolic acid, a good replacement for The Ordinary’s. I found the packaging for The Ordinary to be super clumsy and the formula for La Roche-Posay is much easier to apply.

Replace: The Ordinary Hyaluronic Serum, 2%, $6.80

Get: Art Naturals Hyaluronic, $7.95

This hyaluronic from Art Naturals is a gem. At $7.95 it’s just a little pricier than The Ordinary but does just as good a job as being that super hydrating serum you’re looking for.

Replace: The Ordinary, Retinoid 2%, $9.80

Get: Paula’s Choice RESIST retinol serum, $12

Paula’s Choice is my go-to when I need something solid. This RESIST retinol serum is exceptional and a holy grail for many beauty editors. Try this travel sized one that will rival The Ordinary’s own 2% retinoid. It’s worth every penny – I swear by it.

Is The Ordinary the Donald Trump of beauty?

Deciem donald trump

(Illustration by David Yi/Very Good Light)

Back in August of 2016, a small, curious Canadian beauty brand popped up onto the Internet.

Called The Ordinary, it came in a dozen of SKUs, with products ranging from a variety of serums that claimed to consist of pure ingredients. But its secret (and biggest) ingredient of all? Its dirt-cheap pricing.

SEE ALSO: Why are brands suddenly obsessed with your balding head? 

There is the de-puffing caffeine solution, which goes for $6.70; a rose-hip oil that’s $9.80; products with hyaluronic acids and niacinamide that goes for a fraction of similar ones in Sephora. With fans along the way from the likes of Kim Kardashian, to landing big profiles in The New Yorker, to getting millions of dollars of investment from Estee Lauder, is seemed as if Deciem (The Ordinary’s parent company) was on its way to becoming the next mega brand.

That is, until the past few weeks where the brand’s founder, Brandon Truaxe, entangled himself in multiple controversies. Truaxe, a seemingly erratic if not narcissistic owner has attracted drama from far and wide.

This, of course, happened only months ago when Brandon went rogue, firing his entire marketing team and taking over Deciem’s social media accounts. While some may argue it was refreshing to have a founder be so candid with his customers, his candor left others with their eyebrows raised.

Rumors started trickling throughout the industry that there was misogyny and bullying by Brandon within the Deciem offices.

The unstable nature of the company was affirmed when erratic messages to customers came from Deciem’s Instagram account. They run from being petty “you need more followers” to being full on racist. The latter is a controversy he was entangled in when he suggested a customer bleach her skin.

Then, there was his tirade-filled posts that included: going after the brand, Drunk Elephant, where he accused the brand of ripping people off, the call out of disgruntled employees, the firing of business partners, and more … all on Instagram.

If Twitter is Donald Trump’s weapon of choice to send out mind-numbing vitriol, Brandon Truaxe’s is Instagram, where his friends, family and foes all wait with bated breath to see what else his sticky fingers can attach himself to.

Just this past Friday, he called out the Firmdale Hotels, accusing them of racism, vowing to put $100,000 behind his Instagram post to publicize his anger while also threatening to sue the hotel group. He also fired his co-CEO (after announcing on an odd Instagram video that he would no longer go by CEO, rather, “worker”), Nicola Kilner recently after she questioned his mental health.

And this past week, Very Good Light can confirm, Brandon fired his entire U.S. team, citing he “didn’t need them any longer,” according to multiple sources. Very Good Light even reached out to the brand’s own in-house PR to confirm this past Friday, to have our email bounce back.

“If anybody says anything, they’re terminated,” Deciem’s former CFO, Stephen Kaplan told Racked. “It’s not the way I want to live; it’s not the way you want to run a business. I think, unfortunately, in reality the two people who really tried to have Brandon’s back and the business’s back were Nicola and I. I am always going to voice my opinion; nothing’s going to hold me back. And Brandon didn’t like it.”

While there are many fans and consumers who support Brandon and his full transparency, there are hundreds of others who are vowing to stop their support for him altogether. Some are going to the extent of even burning their Deciem products. One such person told The Cut that they did so because of feeling disrespected.

“I was upset at being blocked by the CEO. It’s really not any sort of way to treat your customers. I was a fan of the Ordinary product range [because] it’s so well priced and it’s a novel approach to skin care. I will say that I do NOT believe that he is a racist. He is a power-tripping asshole, that is all.”

Whether or not that’s the case, it’s for you, the consumer, to decide.

Truaxe is still running Deciem and its many brands with millions of dollars of Estee Lauder support. And it seems his thirst for finding someone else to sue, fire, drag, or throw under the bus isn’t stopping anytime soon. That’s not okay … or is it? In a day and age where megalomaniacs like Donald Trump become president, is it equally acceptable for an entrepreneur to act the same?

In a recent post called “The Founder Is Screwed Up!” on Deciem’s website, Brandon writes a letter to his customers. He explains his plans to grow in the next few years.

“Building a brand is difficult,” he writes. “It’s like building trust. I have been fortunate to experience both success and failure in creating brands across industries as diverse as technology and cosmetics, and along this path, I have identified my passion for creating authentic brands and guarding their growth like a benevolent parent.” A parent who acts, talks, and seeks to use social media not unlike his orange brethren who some call president.

Labor Day is awful when you have NO CHILL like me

Labor Day is the worst of holidays.

Like, WTF are you supposed to do exactly?

For this very sad reason, I actually just Googled now the entire meaning of Labor Day. According to my search:

Labor Day, the first Monday in September, is a creation of the labor movement and is dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of our country.

SEE ALSO: I lived like Winnie the Pooh for a week

That’s chill. I’m all about celebrating the labor movement and people who have made strides in this economy. BUT STILL, WHAT AM I SUPPOSED TO BE DOING TODAY?

Too early for the holiday season, too late in the year to take a vacation abroad, too hot for staying out but too cool for most beaches, it’s that one day where you’re just stuck scratching your balls doing basically nothing indoors. Like, are there fireworks to see a la Independence Day? A specific activity to do like stealing candy from strangers on Halloween? Going on a shopping spree like on Black Friday? TELL ME, AMERICA!

Don’t get me wrong, I’m all about holidays. I’m all for skipping work and all for basic barbecues, but I really just want to know exactly what I’m doing and why. Give me an agenda. A purpose. Something.

For this very purposeless purpose, I am declaring Labor Day as the one day where I go through my beauty products, purge the ones I hate, luxuriate in the ones I love and completely stay indoors until someone forces me out. Here’s a list of products I’m really into these days.

Tell me in the comments below what you’re currently OBSESSED WITH!

Triumph and Disaster Rock and Roll Suicide Face Scrub , $34

There’s a mud scrub from the New Zealand brand, Triumph & Disaster, that’s speaking to me these days. It’s called Rock & Roll Suicide Face Scrub. While I’m not into the name (V morose, no?) it’s really good stuff. Made from kaolin and green clay, volcanic ash, and mineral crystals to scrub away gross things on your face, it’s super soft, has a Earthy fragrance and makes you gleam after use.

The Ordinary Caffeine Solution 5% + EGCG, $6.70

Puffy eyes and a hallow, dark circles are all too real. To combat this, I’ve been using The Ordinary’s Caffeine Solution 5% EGCG. It’s a very light, coffee-colored serum with a very high concentration of caffeine derived from green tea leaves. Upon using for a week, I noticed my eyes were brighter, more alive, and the dark circle coloration vanished. While not completely, it was still really impressive to see something so affordable work so well. At $6.70, it’s more affordable than a venti latte with espresso at Starbucks – and will last you so, so much longer.

Philips Sonicare Flexcare Platinum, $199.99

Okay, the price is the amount you could buy a Gucci shirt with but if you’re willing to pay, it’s definitely worth it. For a lazy person like me, using this toothbrush has been life changing. You don’t even brush, for starters. You simply glide this toothbrush along your teeth while looking at your phone to see how you’re doing. If you’re brushing too hard, it tells you. If you’re brushing at all, it’ll nudge you to stop. After, the app will provide you with a 3-D rendering of how well you brushed. It may be extra, for sure, but I’ve learned to appreciate this contraption, especially since brushing my teeth is one of my favorite parts of my beauty routine.

Innisfree , $1

Face masks are now a regular part of my Glow Up routine and these affordable ones from Innisfree mean that I can do them every other day. At $1, these are a true steal, especially since my local K Beauty store usually has a Buy 10 Get 10 sale. I like the ones from Innisfree because they’re not overly annoyingly drippy. Meaning, if you sit still for long enough, you won’t have to worry about serum dripping down your neck into your popcorn. It’s luxury for a buck!

NYX Cosmetics Lid Lingerie, $4.90

Face beat and off to #thefaceawards @nyxcosmetics #nycprofessionalmakeup #nyxcosmetics

A post shared by David Yi 이준영 (@seoulcialite) on

I used this for NYX’s Face Awards this past month and was incredibly pleased with just how light and easy the formula went on. I was looking for a Kpop eye and this was not only blendable, but lasted the entire night. The weightless formula comes in 12 shades for any and every occasion.