Happy Prime Day, material girls!

If you haven’t heard of Prime Day before, it’s like Black Friday, but on a Wednesday in July and exclusive to Amazon. There are sales sitewide — sometimes even over 50% off — and hundreds of beauty products are marked down to fractions of their original cost.

Finding what to buy can be overwhelming — deciding what to get out of the masses of deals takes time. We’re here to simplify the process for you. We’ve scrolled through the plethora of deals and collected which beauty products we’ll definitely be adding to our carts today.

We’ll continue to add to this post throughout the day so feel free to keep refreshing this page every so often. What are you still doing here? Go on, treat yourself!

Paula’s Choice 2% BHA Liquid Exfoliant
Typically: $32
Now: $25

My jaw dropped when I found this.

innisfree Daily UV SPF Sunscreen Broad Spectrum
30% off

Non-greasy and no white cast!

Youth To The People Kale + Green Tea Superfood Cleanser
Typically: $37
Now: $28

Kind of like a salad for your face.

Hair Wax Stick
51% off

To achieve the perfect sleek, off-duty model bun.

Orpheus Skin Bio-Shield Cream
30% off

This moisturizer from Orpheus Skin, a skincare brand that infuses nature into its products, is a must for dry, sensitive, and irritated skin.

20% off

You don't even have to wait for the VIB Rouge sale.

COSRX Advanced Snail 92 All in One Repair Cream
Typically: $25
Now: $14

This cream, made 92% of snail mucin is great for soothing your skin, protecting your moisture barrier, and providing a healthy glow to your skin.

Laneige Lip Sleeping Mask
30% off

The first cult-classic lip sleeping treatment.

good light metamorphosis set
20% off

Everything you need to protect your skin barrier — including the award-winning moon glow milky toning lotion and the microbiome serum that was just featured in Vogue.

Bioderma - Sensibio - H2O Micellar Water
Typically: $17
Now: $11

Time to stock up on this cult-favorite — perfect for removing makeup or cleansing the skin, without overstripping.

AMOREPACIFIC Enzyme Cleansing Foam
30% off

Gentle K-beauty is the best K-beauty

CeraVe SA Lotion for Rough & Bumpy Skin
Typically: $37
Now: $31

If this is a go-to for you, like it is for me, now’s the time to replenish your stores.

Avene A-Oxitive Antioxidant Defense Serum
33% off

A French pharmacy find, available stateside

Glowoasis Probiotics + murumuru ultra calming toner
Typically: $32
Now: $25.60

This gentle, hydrating toner will help balance your skin, improve texture, and calm any irritation.

NYX Brow Glue
19% off

For gluing your brows up and down onto your face.

Bushbalm Tush Firming Cream
Typically: $22
Now: $17.60

Give your booty — or anywhere else you want — a little hydrating lift.

Cure Aqua Gel
Typically: $39
Now: $31.20

Use this 1-2 per week on your face for glowing, replenished and smoother skin. (Also works for your body!)

R+Co Haircare
30% off

Very chic stuff.

K18 Leave-In Molecular Repair Hair Mask
Typically: $80
Now: $75

Certified Big Deal. K18 gives hair that’s been chemically treated, colored, or bleached a second shot.

Colorwow Dream Coat
30% off

Literally waterproof your hair

St. Tropez Self Tan Classic Bronzing Mousse
Typically: $42
Now: $29

You can’t spell summer without fake tan. Don’t think about that too hard.

Sunday Riley CEO Face Oil
30% off

The SHE-E-O.

Uppercut Deluxe Pomade Tin
Typically: $20
Now: $17.50

This classic matte medium hold pomade is creme-brulee and hazelnut scented. I have no reason to own a pomade, except that I want to smell like creme-brulee and hazelnut.

Daily Dose Miracle Moisture Spray Leave-In Hair Conditioner
Typically: $25
Now: $14

Get 44% off of this leave-in conditioner that detangles, moisturizes, protects color-treated hair, and strengthens. [*Wednesday only]

Tocca Eau de Parfum, Cleopatra
Typically: $75
Now: $60

Floral fragrance babes, this is for you. (And, if floral’s not your jam, all of Tocca’s 50 ml Eau de Parfums are 20% off !) [*Wednesday only]

Ice Roller Face Massager
Typically: $20
Now: $8.50

A must-have for any upcoming self-care nights you have written into your calendar.

I'm Meme Contour and Blush Stick
20% off

[Editor's note: This is one of my favorite K-beauty brands that just happens to also be on Amazon.]

Burt’s Bees Tinted Lip Balm in Red Dahlia
20% off

Doubles as a cream blush, too.

4-Pack of Mario Badescu Facial Sprays
30% off

This is the perfect time of year to spray yourself in the face.

Honest Company Alcohol Wipes 150-count
55% off

[Editor's note: This is something germaphobes like me, Or Gotham, love for wiping down tables while dining al fresco.]

Ugly White Noise Machine
15% off

For those who can’t sleep in complete silence and believe that there's more to life than looks.

NYX Warm Neutrals Eyeshadow Palette
42% off

For 90% of folx, this is the only eyeshadow palette you need.

L’Oreal Sublime Tanning Towelettes
17% off

[Editor's note: A friend who knows close to nothing about beauty once asked me how he could become more photogenic via a fake tan for an upcoming wedding. These are the fool-proof towelettes I recommended to him.]

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