Beauty brands are stepping up.

When COVID-19 hit, beauty brands didn’t miss a beat and brainstormed innovative ways to support healthcare workers and customers. The same is true for the BLM movement. Beauty brands are stepping up and donating, encouraging their customer-base and followers to do so. Through the power of social media campaigns, actually opening up their wallets for change, and promoting education, beauty brands are trying to help.

SEE ALSO: 40 Black-owned and founded beauty brands to support

Hopefully beauty brands and consumers alike are realizing this is only the beginning of the revolution as they publicly pledge to aid the BLM movement and fight against racial injustice. Very Good Light hopes more brands both within the beauty community and outside will stand up and use their platforms to spark change and encourage others.

Below, a list of beauty brands lending a helping hand. We’ll continue to update this list so feel free to drop us a line on our Instagram if we have missed any.

Anastasia Beverly Hills

Anastasia Beverly Hills pledged a total of $1 million, making $100,000 donations to @blklivesmatter, @innocenceproject, the @NAACP Legal Defense and Education Fund, @blackvisionscollective, and @marhsallproj.

Athena Club

Athena Club pledged that 100% of its profits for seven days starting on June 1st would go to the @NAACP Legal Defense and Education Fund.


Biossance is donating $100,000 across multiple organizations including the @mnfreedomfund, @aclu_nationwide., @colorofchange, and @blklivesmatter.


Bliss believes The Antiracist Research & Policy Center is working hard to understand, explain, and solve problems of racial inequity and injustice. They have donated $40,000 in response.

Boy Smells

Boy Smells announced the brand has donated $10,000 to the @NAACP, @blklivesmatter, and @blackvisionscollective


Caudalie has donated to @aclu_nationwide..

Cirque Colors

Cirque Colors is encouraging followers to donate to @blklivesmatter and they will MATCH the donation until they reach their goal of $5,000.


Cocokind has been incredibly active on social media spreading information, donation links, and ally resources. They have donated $10,000 to @aclu_nationwide. and 100% of their profits from every day this week are set to go to a different organization aiding the movement each day.

ColourPop Cosmetics

Colourpop has donated $25,000 to the @mnfreedomfund and $25,000 to the ACLU.


Deciem is donating $100,000 to @blklivesmatter and the @NAACP Legal Defence & Educational Fund. The brand has also noted that they want to make their Instagram Stories a dedicated space to continue conversations. “We want to amplify as many voices as possible and ask you to join us. Please email videos (1 min max) or words to (kindly note that anything sent to this email will be made public)”.

ELF Cosmetics

ELF Cosmetics has donated $25,000 to @colorofchange.


Farmacy Beauty has donated $10,000 to @colorofchange and has made a note that it is only a starting point.


Fur has donated to the @NAACP Legal Defense Fund and The Brooklyn Bail Fund to bail out individuals arrested during protests in Fur’s hometown.


Glossier has donated $500,000 across @blklivesmatter, the @NAACP Legal Defence & Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We the Protestors. In addition to making an effort in the beauty community, Glossier has also donated $500,000 in the form of grants to black-owned beauty businesses.

Glow Recipe

Glow Recipe has donated $10,000 to the @blackvisionscollective.


Golde noted 100% of its profits through Monday, June 1st was to be donated to the NAACP Legal Defense Fund. In less than 72 hours, Golde was about to donate a little over $10,000 to the @NAACP.

Herbivore Botanicals

Herbivore Botanicals has raised about $46,000 after declaring 100% of profits would be donated. They will be directly donating to @aclu_nationwide.and @blklivesmatter.


Hourglass is donating $100,000 across these organizations: @NAACP, @blklivesmatter, Marsha P. Johnson Institute, Loveland Foundation, and Thurgood Marshall College Fund.

I Dew Care

I Dew Care has made a donation to @mnfreedomfund and is encouraging their community to do so as well.


Ilia Beauty has donated a $50,000 donation split between @blklivesmatter and the @NAACP Legal Defence & Educational Fund.


Innisfree has made a donation to @aclu_nationwide.and @mnfreedomfund.

IT Cosmetics

IT Cosmetics has donated to @blklivesmatter.


Jouer has made a donation to the @NAACP, @aclu_nationwide., and @blklivesmatter.


Kaja Beauty has donated to @mnfreedomfund.


Kiramoon Beauty hasn’t officially launched just yet, but all proceeds from The Magic Pouch makeup bags through June 1st went to the George Floyd memorial fund. They matched all donations that were made through Magic Pouch sales and raised a little over $2000.


Kosas will be pledging $20k to @blklivesmatter, Black Lives Matters LA, and @colorofchange.

Krave Beauty

Krave Beauty has donated $5,000 to @blklivesmatter, @blackvisionscollective, @mnfreedomfund, @reclaimtheblock, and the George Floyd Memorial

Milk Makeup

Milk Makeup is contributing to @blackvisionscollective with @snitchery; she will be donating the entirety of her earnings from sales that use her affiliate code SNITCHERY and Milk Makeup will proudly be matching it.

Revolution Makeup

In addition to the $10,000 Revolution Makeup donated to @mnfreedomfund , they have pledged 10% of profits from the launch of @XXRevolution will go to organizations focused on combating racial discrimination.


Maybelline has donated to @naacp.


Necessaire has donated $10,000 to the @NAACP Legal Defense & Educational Fund.


NYX Cosmetics will be donating to the @mnfreedomfund and @blklivesmatter.


Orosa Beauty has made a donation to @reclaimtheblock, @blackvisionscollective, and the George Floyd Memorial Fund.

Paula’s Choice

Paula’s Choice has made a $10,000 donation to @colorofchange.

Peach and Lily

Peach and Lily have donated to @aclu_nationwide.

Saie Beauty

Saie Beauty has made a $10,000 donation split between two important organizations: @colorofchange who is providing immediate support in the wake of injustice, and @fairfightaction who is fighting for fair elections so we can all vote for the longterm reform we need.⁣

Soko Glam

Soko Glam has donated to @blklivesmatter.

Summer Fridays

Summer Fridays has donated to @blklivesmatter & @mnfreedomfund.

Sunday Riley

Sunday Riley had donated $50,000 to the @NAACP Legal Defense and Education Fund.


Supergoop! has made a donation to @blklivesmatter.


Tarte has made a donation to @NAACP.

Tower 28

Tower 28 made donations to @aclu_nationwide ,@blklivesmatter,@naacp , and Campaign Zero.


Urban Decay

Urban Decay is donating to @mnfreedomfund and @blklivesmatter.

Ursa Major Skincare

Ursa Major will be donating $10,000 to help fuel the dreams of young black entrepreneurs in urban areas across the US. Ursa Major also noted, “we will also start pushing harder for a more diverse workforce here at Ursa Major as we continue to grow, because it’s the right thing to do, and because the best way to help Vermont become more inclusive is to create more economic opportunities here for people of color.” They also stated they will be creating a cause to be focused on creating opportunities for minority populations to experience the benefits of nature.


Versed has donated to the @NAACP  and @blklivesmatter, and are “working as a team and business to support this movement through our platforms to help create permanent change.”


Vesca has made a donation to @reclaimtheblock, @blackvisionscollective, and the George Floyd Memorial Fund.

Youth to the People

Youth to the People has donated $50,000 across three organizations working to dismantle systemic violence and institutionalized racism: @blklivesmatter , @BlackGirlsCode, and the @NAACP Legal Defense and Educational Fund.

Share this post