Beauty brands are stepping up.
When COVID-19 hit, beauty brands didn’t miss a beat and brainstormed innovative ways to support healthcare workers and customers. The same is true for the BLM movement. Beauty brands are stepping up and donating, encouraging their customer-base and followers to do so. Through the power of social media campaigns, actually opening up their wallets for change, and promoting education, beauty brands are trying to help.
Hopefully beauty brands and consumers alike are realizing this is only the beginning of the revolution as they publicly pledge to aid the BLM movement and fight against racial injustice. Very Good Light hopes more brands both within the beauty community and outside will stand up and use their platforms to spark change and encourage others.
Below, a list of beauty brands lending a helping hand. We’ll continue to update this list so feel free to drop us a line on our Instagram if we have missed any.
Anastasia Beverly Hills pledged a total of $1 million, making $100,000 donations to @blklivesmatter, @innocenceproject, the @NAACP Legal Defense and Education Fund, @blackvisionscollective, and @marhsallproj.
Cocokind has been incredibly active on social media spreading information, donation links, and ally resources. They have donated $10,000 to @aclu_nationwide. and 100% of their profits from every day this week are set to go to a different organization aiding the movement each day.
Deciem is donating $100,000 to @blklivesmatter and the @NAACP Legal Defence & Educational Fund. The brand has also noted that they want to make their Instagram Stories a dedicated space to continue conversations. “We want to amplify as many voices as possible and ask you to join us. Please email videos (1 min max) or words to firstname.lastname@example.org (kindly note that anything sent to this email will be made public)”.
Glossier has donated $500,000 across @blklivesmatter, the @NAACP Legal Defence & Educational Fund, the Equal Justice Initiative, the Marsha P. Johnson Institute, and We the Protestors. In addition to making an effort in the beauty community, Glossier has also donated $500,000 in the form of grants to black-owned beauty businesses.
Kiramoon Beauty hasn’t officially launched just yet, but all proceeds from The Magic Pouch makeup bags through June 1st went to the George Floyd memorial fund. They matched all donations that were made through Magic Pouch sales and raised a little over $2000.
Milk Makeup is contributing to @blackvisionscollective with @snitchery; she will be donating the entirety of her earnings from sales that use her affiliate code SNITCHERY and Milk Makeup will proudly be matching it.
In addition to the $10,000 Revolution Makeup donated to @mnfreedomfund , they have pledged 10% of profits from the launch of @XXRevolution will go to organizations focused on combating racial discrimination.
Saie Beauty has made a $10,000 donation split between two important organizations: @colorofchange who is providing immediate support in the wake of injustice, and @fairfightaction who is fighting for fair elections so we can all vote for the longterm reform we need.
Ursa Major will be donating $10,000 to help fuel the dreams of young black entrepreneurs in urban areas across the US. Ursa Major also noted, “we will also start pushing harder for a more diverse workforce here at Ursa Major as we continue to grow, because it’s the right thing to do, and because the best way to help Vermont become more inclusive is to create more economic opportunities here for people of color.” They also stated they will be creating a cause to be focused on creating opportunities for minority populations to experience the benefits of nature.
Youth to the People has donated $50,000 across three organizations working to dismantle systemic violence and institutionalized racism: @blklivesmatter , @BlackGirlsCode, and the @NAACP Legal Defense and Educational Fund.