Korean beauty

Korean beauty has never been a trend. Here’s why K-beauty is here to stay.

by Nicole Baylock in Face May 5, 2021 — 5 min read

You are probably using Korean skincare right now, but don’t even know it.The Korean skincare industry is known for its innovative product formulations that provide an elevated experience to your skincare routine. Elements of Korean skincare can be found within any type of product, even if it’s...

How the Korean 10-step skincare routine evolved into skincare minimalism

by Nicole Baylock in Face Feb 26, 2021 — 6 min read

Korean skincare has undeniably changed how Americans view their skincare routine.Korean skincare made its mark in the U.S. with the help of widely known Korean skincare curation brands like Soko Glam, Peach and Lily, Glow Recipe, and the list goes on. Charlotte Cho, founder and CEO of Soko...