green-washing

2 posts

We’ve officially reached peak ‘clean-beauty’ ridiculousness

by David Yi in Look

When Gwyneth Paltrow launched goop in 2008, it was none but a weekly newsletter, glorifying the importance of “clean-living.” At the time, it seemed to have good intentions. The newsletter was all about “wellness,” which was only at its infancy when it came to the American zeitgeist. Wellness, in 2008’...

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