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Waterless beauty is the future of the industry, and this haircare brand is leading the revolution

by Beatrice Hazlehurst in Features

It’s no secret that “waterless” has become beauty’s latest buzzword. As we become increasingly aware of our environmental footprint, it was only a matter of time before conscious consumers began re-evaluating the sustainability of everyday products. Water, the world’s most precious resource, has become the cosmetics’ industry...

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