Glossier wants you to rethink powder with Wowder

(Photo by David Yi/Very Good Light)

Earlier this week, Glossier quietly unveiled its latest product on Instagram, a powder that promises not to cake on and leave traces of residue behind. It’s called Wowder, a powder that Glossier says will leave your skin matte, provide light, airy coverage while still making you look three-dimensional and not pancake-like. Glossier’s so confident that Wowder’s powder goes on so seamlessly, it claims even flash photography won’t make your face detect a grey cast. Like the Skin tint, Wowder comes in three shades that promises to blend in. For a few extra dollars, the Wowder comes with a really cute brush.

SEE ALSO: Here’s how to sweat-proof your face for the summer

At first, I must admit I was a little taken aback by the product’s very name and the loud, blaring cartoon-y font. Glossier’s always been about simplicity and its French pharmacy aesthetic, juxtaposed by its cheeky, clever names. Boy Brow and Balm Dotcom, are just two examples that scream PUNNY AF! To me, the Wowder, seemed not only off brand, but, well, cheesy. Maybe it’s just me, but the name “Wowder” somehow conjures memories of my childhood staying up all night way passed my bedtime where only Shamwow!, (the cleaning product) infomercials seemed to play on every channel.

Upon opening the powder, we found that the product comes with a trampoline mesh compact, what we’ve been seeing in Korean beauty products for the past few years. This allows for the powder to be controlled, where only the exact amount you want on your brush comes out. It makes for a pretty precise experience. You simply tap your brush’s bristles in the middle, make a swirl and then proceed to powder.

Speaking of the brush, its bristles are seriously baby angel soft, just like Glossier claims. The pink metallic handle is super chic and we dig that it can stand upright on its own, allowing you to save space on your bathroom sink or medicine cabinet. The brush’s size though, is a little awkward. We found that it was neither here nor there. It wasn’t small and compact enough to have serious control over, nor was it long enough to feel like a professional brush. The size didn’t make a huge difference to applying the actual powder, but we do see that it’ll take some getting used to.

Upon application, the powder goes on super matte and has a velvety feel to it. Our face seriously felt super soft, smooth, while still feeling natural. It’s almost as nothing is on your face. It also was correct when it claimed it doesn’t leave any residue behind.

We found that there wasn’t a single trace of powder you could see when placed onto your pores, though the product won’t give you much coverage. But it does have a blurring effect, which will cover fine lines as well as even out your acne scars or blemishes. You can definitely see from the before and after photos below for what we’re talking about.


Here I am before applying Wowder. Notice my embarrassing new blemish just casually hanging around like we imagine Sean Spicer currently outside the White House.

(Photo by Bella Cacciatore/Very Good Light)


(Photo by Bella Cacciatore/Very Good Light)

As you can see, the blemish is still there, hiding behind the figurative bushes. But to the naked eye, it’s ~definitely~ blurred. Did you just say Wowder! out loud after this photo? We did.

The flash test

Glossier promised that even a flash wouldn’t detect traces of powder. Do you see any?

TLDR; this product is definitely worth your while if you can get over the silly name. It also doesn’t cost an arm and a leg. For the powder alone, it’s $22, but together with the brush, it goes for $35. While the powder isn’t going to change your life, it will leave your face feeling natural, fresh, velvet-smooth, while blurring fine lines and blemishes. So scratch that. Maybe it will change your life.

Get it for $22 at Glossier, sold now.

Making your boy brows into men

Can a women’s product make a man feel more, um, manly?

I used to pray every night to Jesus Up Above that I’d be able to grow out a full, lush beard like every other male in the world who isn’t Asian.

After all, I already look prepubescent (you sure you’re 17, sir? This is Rated R!) and having facial hair, I figured, would finally make me look older, wiser, more mature. But when it dawned on me on my 25th birthday that I’d be relatively furless on my upper lip for the rest of my life, I came to terms that I’d have to move on. And so I did to the next best thing: my eyebrows. Brows, after all, are your forehead’s own mustaches, at least in my head. Mine are naturally bushy, thick and dark, but far from filled in.

SEE ALSO: How to get a brow job 

So it’s ironic, then, that after all of these years taking pride in my forehead ‘staches I reinforce my brows’ masculinity by turning to a women’s product. By that, I mean Glossier’s own Boy Brow, the all-in-one wonder brow pomade designed to create an illusion of bushier, more manly eyebrows. It’s used to fill in sparse hair, thicken, while also styling them in a brow side part if there ever was such a thing.

Boyish brows for girls go back to 2013 when thick brows became the thing to do thanks to Cara Delevingne. It’s a trend that’s been resurged from the ’80s when gals took to Brooke Shield’s own famed furry friends. Brows are now a big business. At least, according to market research by the firm, NPD Group, which reported eyebrow makeup neared $90 million in the past five years.

It makes sense, then, that it would ring true for guys as well. Ramy Gafni, a celebrity makeup artist with his own product line, saw such a spike of men requesting eyebrow grooming he coined the word “Guybrows” back in 2011. When he began his business 20 years ago, only 5% of his clients were guys, he tells Very Good Light. Today, it’s over 50%.

“It’s so accepted that I feel like men would almost be embarrassed if they didn’t get their brows groomed,” he tells us. For men, bolder eyebrows are having their moment because “they make you appear more sophisticated and flatter most face types,” Ramy says. Which explains why brands have their own men’s specific brow products like Ramy’s own Perfect Brow Wand for guys and the likes of Tom Ford have its own men’s specific gelcomb.

So why is it that I use a women’s products for my own boy brows? Simply put, Glossier’s version make the look very extreme and obvious. Instead of Tom Ford’s own, which is great a combing them over and putting them in place, Glossier’s fills mine in and makes them the better, bolder version of male eyebrows. Every other day, I’ll brush them up, fill in the bald spots and make sure they look as thick as Yanni’s upper lip. The entire process takes all of 15 seconds but gives me an entire day of security that I am over 21 and certainly strangely, more secure in my manhood.

Sure, it doesn’t make up for the lack of full grown beard, but does make my round cherub of a face look a little more grown up. Almost like a boyish face becoming more adult-like. Call it my version of Boy (Browz) II Men.